We regularly saw kimono being worn by shoppers, passengers on trains, diners in restaurants etc. as well as by shopkeepers and young girls out sightseeing. Almost entirely by women though. I saw very few men wearing the male equivalent, just a few boyfriend/partners squiring their lovely kimono-clad girls around sights. It seems to be a thing in Japan for Japanese women (and some tourists) to wear or hire kimono for a special day out such as seeing some of the heritage sights in Kyoto. I saw many places offering 'the kimono experience' by the hour or for a day, some throwing in professional photo shoots and even videos.
I asked our female tour guide when Japanese women would wear kimono. Basically the answer seems to be for any occasion where we in the West might dress up as well: dining out, special occasions, parties, visiting family, festivals, dates etc.
It's not considered polite in Japan to take pictures of strangers unless it is a general shot of a scene, so I had to be discreet about taking photos.
Kimono are very expensive. There are shops specialising in selling on secondhand kimono and also yukata (cotton summer kimono). I saw many of these shops on our travels. So colourful.
This is one the extra daily blog posts I am making this week about my holiday in Japan, there will be another one tomorrow. Hope you liked this one!